Question 1

What's the difference between SEO and GEO — and why are they connected?

Accepted Answer

SEO is being found in Google's normal search results. GEO (Generative Engine Optimisation) is being named inside an AI's answer — what ChatGPT, Perplexity, Google AI Mode, and Gemini produce when someone asks a shopping question. They feel like two different jobs, but Google's crawler and an AI's crawler read exactly the same thing: your product wording and the JSON-LD info tags on your pages. Roughly 70% of the work is shared — improve your product data once and you gain in both.

Question 2

Should I stop doing SEO and just focus on AI?

Accepted Answer

No. Google still sends most shopping traffic, and AI answers are often built from the same information Google indexes. Dropping SEO removes the foundation AI visibility stands on. Fix the shared part first — it's the best-value work either way.

Question 3

Why aren't my Shopify products showing up in ChatGPT or Google AI?

Accepted Answer

If your store is eligible, Shopify's Agentic Storefronts rollout connects it to AI assistants automatically — but assistants only recommend products they can understand. Common causes for being skipped: product titles missing material, size, and use-case attributes (e.g. 'Blue Dress' instead of 'Women's Linen Midi Dress, French Blue, Size 6–16'); missing or incomplete JSON-LD Product schema (price, stock, brand); or robots.txt accidentally blocking an AI crawler like GPTBot or PerplexityBot. Every one of those also costs visibility in Google.

Question 4

What does the search-ai score actually measure?

Accepted Answer

How readable your store is to Google and to AI assistants, out of 100. The free check runs six real checks: how specifically your products are described (weighted heaviest — analysed product-by-product by Claude), the JSON-LD product info tags on your pages (price, stock, brand), whether Google's and the AI crawlers are allowed in (robots.txt), your homepage title and meta description, image alt text coverage, and product barcode (GTIN) coverage. Every finding comes with a way to verify it yourself on your own store.

Question 5

How long does the free check take?

Accepted Answer

Usually under a minute. It's a real audit, not a lookup: search-ai reads your robots.txt, your homepage, a sample of your catalogue (up to 50 products), and analyses your product wording with Claude AI. Large catalogues are sampled so you still get a result. No login, no account, no credit card.

Question 6

Do I need to be technical to use search-ai?

Accepted Answer

No. You paste your store address and get a plain-English report of what's costing you sales, in order of impact. If you want it fixed, the changes are applied to your Shopify catalogue for you, with every change approved by you before it goes live — you don't touch any code.

Every number on this sitehas a source.

Every number on this site
has a source.